INSIGHTS

Clause and Effect: Our Take on Legal Training Videos

by Javier Carranza | Apr 3, 2025 | B2B Marketing Video Content

How Carranza Media Helped a Software Company’s Legal Team Educate Sales Reps Through Engaging Animated Videos In the fast-paced world of software sales, contracts worth millions of dollars are often negotiated under high pressure. A simple omission or misunderstanding of legal terms can lead to costly mistakes. That’s why...

Storytelling in B2B Marketing Videos

by Javier Carranza | Sep 6, 2023 | B2B Marketing Video Content

Video content is essential to reach savvy audiences in the world of B2B marketing, and storytelling is the key vehicle for delivering your message. Unfortunately, many companies still use the outdated term “corporate video” instead of the more fitting “video content” or “marketing video.” One of the most common questions...